Copenhagen studio Spacon introduced touches of its house nation to Seoul with a showroom and cafe for the Version Denmark model that evokes the “layered feeling of a house”.
The 50-square-metre area was designed for a South Korean model that sells Danish merchandise. In a nod to the hospitality tradition present in each nations, the central Seoul retailer additionally has an eatery subsequent door.
“For us, the challenge was about an trade between two cultures and the issues we already share,” Spacon founding associate Malene Hvidt informed Dezeen.
“Each cultures have robust traditions round gathering, and we needed the cafe and store to attach these on a regular basis rituals in a pure approach.”
The studio designed the one-storey areas in Seochon, Seoul, to be intently linked, and guests can purchase among the tableware and merchandise from the cafe.
In each the Version Denmark cafe and the showroom area, Spacon used a whole lot of wooden, which performs an enormous half in Danish design and interiors.
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“Wooden grew to become the muse of the inside as a result of we needed the area to really feel heat, acquainted and lived in,” Hvidt stated.
“Stable cherry wooden is mixed with terracotta tiles, woven wire stools and bespoke textile lamps, bringing in softness and references to Danish craft and structure.”
To additional underline the connection to Danish tradition, Spacon added traditional Danish furnishings items, together with the Folkestolen chair by designer Børge Mogensen.
“We needed the area to have the private and layered feeling of a house, combining our customized furnishings with new and classic Danish items, artwork and smaller discovered objects,” Hvidt stated.
“We additionally created picket and aluminium trays engraved with Danish flowers, as small gestures on the intimate scale.”
Within the cafe, Spacon needed to create a relaxing really feel and used moss-green stained wooden and terracotta so as to add color and heat, whereas subsequent door it went for a starker materials palette.
“The store has a barely totally different character, with a mirrored ceiling opening up the small area and reflecting the objects on show,” Hvidt stated.
The shop is the primary challenge in a long-term collaboration between Spacon and Version Denmark, which was based by Dane Johan S Fuglsbjerg and artistic director Ji Eun Lee.
Different latest tasks by Spacon embody a pavilion for the Rosenborg Fort in Copenhagen and an exhibition on the Danish Structure Middle.
The pictures is by Seongju Mun and Mihyun Son.
