Structure studio Didea designed the inside of the Tremendous F streetwear retailer in St Julian’s, Malta, as a versatile, modular grid to keep away from invasive architectural alterations contained in the Mercury Tower by ZHA.
The shop exterior has a glazed, curved facade that welcomes guests from the surface and is partly echoed inside the shop with a central curved clothes show and rounded metal becoming rooms.
Nevertheless, Didea principally labored with gridded and angular geometric shapes, which have been designed to not impression the constructing’s structure.
“We averted invasive architectural alterations and masonry work, selecting a bespoke dry-assembled system designed with millimetre precision,” Didea artistic director Nicola Andò mentioned.
The store is situated within the business podium of Mercury Tower, which was accomplished in 2024, and Didea needed the shop design to reply to the constructing.
“Mercury Tower impressed us to discover motion and the way the area steadily reveals itself, from the sq. into the shop,” Andò instructed Dezeen.
“The structure, supplies and lighting reply to the constructing’s power, whereas giving Tremendous F a definite id.”
The studio imagined the inside as a modular grid and used show methods, panels and furnishings to outline the totally different capabilities.
A black metal ceiling hides the constructing companies, distributing electrical methods, hearth safety, lighting and air con, whereas brushed, polished and mirrored metal clads the inside.
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“Metal displays Tremendous F’s city character and offers a backdrop for the colors of the merchandise and the altering gentle,” Andò mentioned.
“We have been within the distinction between its industrial origins and the care put into every element. Exact detailing offers an on a regular basis materials a tailor-made really feel.”
In addition to the curved metal becoming rooms, the Tremendous F retailer additionally has steel-block plinths and garment rails, designed to be versatile and interchangeable.
“We developed a comb-like system that retains the heavy plinths in place whereas permitting the garment rails to be moved simply from the window show into the shop,” Didea co-founder Giuseppe De Lisi mentioned.
“They slot into purpose-made round sockets, with out screws or different fixings.”
Didea needed the 600-square-metre retailer to be an area not simply to purchase garments in, but additionally for cultural experiences.
“Tremendous F attracts inspiration from international metropolises and streetwear tradition,” Andò mentioned.
“It brings style, magnificence, artwork and music collectively in a single place. We designed the shop to alter character by sound and lighting, remodeling right into a membership the place folks can come collectively for occasions and performances.”
Different latest retailer designs embody a wood-filled store promoting Danish design in Seoul and a sculptural jewelry boutique in New York.
