Brazilian studios Vaga Arquitectura and Atelier Pistache Ganache teamed as much as design a “consumer-first” boutique outfit with curving coral partitions for a mattress firm in Sāo Paulo.
Renovated in 2024 by design studio Vaga Arquitetura and luxurious retail designer Atelier Pistache Ganache, the slender retailer sits on the tip of a block within the Pinheiros neighborhood.
The 162-square metre (1745-square foot) area is the brand new flagship retailer for Zissou, a Brazilian startup that specialises in “mattresses in a field” and different sleep merchandise.
A pink-toned fluted facade therapy wraps across the floor degree of the storefront and is punctuated by a big plate glass within the centre, whereas the second degree consists of white stucco with the model’s sideways Z-shaped emblem stamped into the centre of the facade.
The coral facade bubbles out to mark the shop’s nook entrance, in the meantime forming a small entrance courtyard with the neighbouring wall. The sidewalk pavers are painted with a vibrant indigo hue to outline the world.
The three-colour palette and smooth curves proceed inside the shop.
“Our purpose was to create an immersive and sensory expertise that maximized the mixing of the web and offline journey, all the time maintaining the shopper on the centre of every part,” the group advised Dezeen.
“Impressed by the theme Layers Between Sleeping and Dwelling, we designed a horizon within the area utilizing a coral pink membrane, which, together with the lighting therapy, represents the area between the sky and the earth, connecting sleep with on a regular basis life.”
“Guests are guided via this fluid and welcoming setting, designed to spark curiosity and provide a novel expertise tailor-made to every product, culminating in areas that present a singular journey.”
The customized pink membrane mimics the softness and expertise of Zissou’s merchandise and flows via the area dividing the linear footprint into smaller rooms alongside a grid system.
“The concept is that this component arouses the curiosity of these passing by on the sidewalk, encouraging them to enter the shop for a novel expertise, designed for them together with Zissou’s group,” mentioned VAGA Arquitetura co-founder Pedro Domingues.
In distinction to the coral partitions, plush darkish blue carpet – skilled after clients take away their sneakers after they enter – directs circulation between the areas and results in the secluded Blue Room within the again nook providing “an immersive and automatic expertise, with managed sound, mild, and temperature.”
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“The complete area was redesigned in order that the shop’s preliminary idea might be realized: creating particular environments for every product, so that every gives a novel expertise,” mentioned mentioned VAGA Arquitetura co-founder Pedro Faria.
The group dismantled the previous picket mezzanine, opening the inside to a white double-height ceiling above the pink horizon line and creating a way of decompression.
An enclosed spiral staircase results in the higher degree, the place one other retail area opens to a again terrace for internet hosting model occasions.
Different flagship shops just lately accomplished throughout the globe embrace a boutique with silver curtains and a burgundy stage for Danish womenswear label Rotate, designed by Thaibaut Allgayer in Copenhagen, and a pyramid-shaped retailer for drone model DJI in Shenzhen, China by Numerous Associates.
The pictures is by Carolina Lacaz.
Venture credit:
Structure: VAGA Arquitetura + Pistache GanacheVAGA group: Pedro Domingues, Pedro Faria, Gustavo Naoki and Ingrid RosaPistache Ganache group: André Romitelli and Martina BrusiusCollaborators: Roberta TannusConstruction: BeFiveStructure, electrical installations, and hydraulic installations: Jarreta ProjetosLighting Design: Lichia LightingScenography: GTM CenografiaClient: Zissou
