If the phrase “houseplant stylist” leaves you scratching your head, one have a look at The Haus Plant’s Instagram account (@thehausplant) will assist you perceive what Rob Moffitt does. Primarily based in Los Angeles, Moffitt transforms uncommon crops into one thing extra like sculpture–and it’s a ability that each one houseplant lovers can domesticate. “Vegetation can simply get thrown in a nook as an area filler, however I actually wish to view crops as a chunk of artwork or an object that may stand alone and complement an area,” says Moffitt.
A former nurse, Moffitt started promoting houseplants at Los Angeles farmer’s markets through the pandemic. From the start, prospects had been drawn to the distinctive methods he potted and styled crops. As his facet hustle grew, Moffitt determined to surrender his work as a nurse and give attention to his budding enterprise, which he christened The Haus Plant.
As we speak, Moffitt has a studio on third Avenue in Los Angeles, with plans to increase into a bigger area subsequent door in 2026. The studio area, which is open for visits by appointment, takes Moffitt’s botanical aesthetic and turns it into a complete immersive, biophilic world. Moffitt has additionally delved deep into uncommon and strange crops as his enterprise has grown.
The Haus Plant has additionally expanded past promoting particular person crops. Moffitt now presents whole-house consultations for houseplant styling and ongoing upkeep look after its bigger shoppers. The studio even rents out its houseplants to actual property professionals for staging their listings. With the forthcoming bigger area, Moffitt is including a images studio, a kitchen, an area for personal occasions, and a two-story artwork gallery. Moffit has additionally simply launched an on-line retailer that sells classic and artisan pots and vessels. “I began this as a result of I needed a passion on my days off from the hospital,” Moffitt says. “Now we have now a group of 15. It’s actually grown far past something I ever may have imagined.”
Gardenista lately spoke with Moffitt about his plant styling. He shared ideas for how you can elevate even probably the most humble houseplants to one thing extra akin to artwork. Right here’s how:
Images by Henry Crouch, courtesy of The Haus Plant, except in any other case famous.
Know your rising circumstances.
Moffitt says the toughest a part of his job is setting life like expectations for shoppers about what sort of crops they will develop of their circumstances. Make an trustworthy evaluation of how a lot gentle you might have earlier than enthusiastic about what crops may work. “Determining what’s life like within the area is de facto essential as a result of on the finish of the day, you desire a glad plant,” he says.
