Atlanta design studio Blur Workshop has renovated the foyer, amenity areas and suites of the W Austin, including wealthy textures and jewel tones as an homage to the town’s outside and music tradition.
The challenge is an element of a bigger rebrand by W Lodges, which incorporates renovating present properties such because the W New York – Union Sq. and opening new places, such because the W Budapest.
Blur Workshop labored with the W Lodges design staff on the challenge, in addition to structure studio Rockwell Group, which has offered total design route for the model.
The renovation included updates to the resort foyer, 251 visitor rooms and 32 suites, first ground cafe and restaurant, and the addition of an outside seating space that overlooks Austin’s Lavaca Avenue.
Blur Workshop stated it pulled inspiration from close by Girl Fowl Lake and Austin’s historic music scene for the challenge.
“The W Austin drew inspiration from many sources, however two key components that dominated the design course of have been music and nature,” the studio informed Dezeen.
“Trendy Austin is a vibrant mixture of music, festivals, nature, artwork, politics, BBQ, training, and tech. Our aim was to design an area that displays the Austin of in the present day – whereas additionally embracing the longer term—respectful of the wealthy historical past that has made the town so distinctive.”
The studio explains it approached the design of the general public areas “as an occasion”, similar to a live performance.
Friends enter into the double-height entrance area, which is clad in wooden panelling bordered by gently curving corners that pay homage to the form and really feel of a guitar.
To include pure components, a butterfly-fly wing patterned rug sits in a single nook, with the identical motif echoed within the “infinity butterfly mirrors” wall artwork by native artist Jocelyn Marsh.
From there, the area opens up into the Dwelling Room, or “headliner” area, which incorporates a brilliant orange rug and deep purple hues knowledgeable by the Texas sundown.
Pendent lights hold from the ceilings to imitate lighters – now cellphones – held up at live shows.
A speakeasy room referred to as the Blue Room is situated off to the aspect of the area. In line with the studio, it was knowledgeable by a Steinway Piano and is clad in fiddleback ribbon mahogany veneer, a wealthy blue padded suede, and granite flooring.
From the Blue Room, company cross right into a glass-enclosed café with a wavy, saxophone-informed chandelier and lined with a carved walnut wall.
For the resort’s Serende Restaurant, the studio selected to provide the area a definite persona from the resort, drawing upon US first woman and Texan Girl Fowl Johnson’s work with wildflowers.
The restaurant is separated from the foyer by a sprawling “tunnel of flowers” archway, which is product of a patchwork of conceal by artist Kyle Bunting.
A glass mosaic wall adorned with birds and timber strains the area, whereas folding glass doorways lead onto a patio.
For the guestroom renovations, Blur Workshop “bathed” them in wealthy inexperienced tones, aiming to reflect views of the close by lake.
First opened in 2010, the W Austin is situated within the metropolis’s downtown core throughout the identical block because the occasion metropolis Austin Metropolis Limits Dwell, which partially drove its music-oriented design.
Upon actual property agency Ryman Hospitality Properties buying each buildings in 2022, the resort started present process a renovation.
A renovated spa and pool space remains to be set to open.
Different current initiatives in Austin embrace a restaurant and bar situated inside a 130-year-old constructing by Michael Hsu Workplace of Structure, whereas the town additionally launched robotaxi companies by Tesla.
The images is courtesy of the W Lodges
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