Goldin
Would you imagine a single Cheeto bought at public sale for greater than $80,000? What if it’s formed like a uncommon Pokémon?
In the previous couple of years, the marketplace for Pokémon playing cards has grown exponentially as collectors returned to their childhood interest and buyers realized the potential of those collectibles. And it’s not simply playing cards that demand consideration (and worth). On March 2, 2025, Goldin public sale home bought a Cheeto—sure, the cheese-flavored puffed snack—formed just like the Pokémon Charizard for $87,840, together with purchaser’s premium.
The three-inch cheese curl, nicknamed “Cheetozard,” got here mounted on a customized Pokémon card inside a transparent case. Appropriately for the fiery character, it’s a Flamin’ Sizzling Cheeto. Even in the event you’re not a Pokémon collector, the resemblance to a flying dragon is seen. In response to Goldin, it was found between 2018 and 2022 and preserved by 1st & Purpose Collectibles, however it wasn’t till 2024 that it caught consideration on social media. “Cheetozard” acquired 60 bids, with a beginning value of $250.
Charizard is a favourite character amongst Pokémon followers, and its playing cards are a few of the rarest and most fascinating. The first Version Charizard card from 1999 made Vintage Dealer’s listing of 5 Most Precious Pokémon Playing cards in 2021. Valued at $300,000 with a PSA grade of GEM MT 10, it was “Arguably the most popular card in all the interest” for a time. Nevertheless, the cardboard bought at Goldin for $195,200 in 2024, suggesting enthusiasm could have cooled.
They could not attain the heights of uncommon Pokémon playing cards, however oddly formed Cheetos are apparently a collectible class, albeit a distinct segment one. In December 2024, an “extraordinarily uncommon Loch Ness Monster Cheeto,” as the vendor described it, bought for $150 on eBay. One formed like a ray gun bought for $130.50.
If nothing else, this can be a lesson to look at what you eat—actually. Your subsequent snack bag simply may comprise one thing value a fortune to the precise purchaser.
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