Dezeen has teamed up with ASUS Zenbook to curate a significant exhibition throughout London Design Competition exploring materiality, craftsmanship and synthetic intelligence.
Titled Design You Can Really feel, the exhibition will showcase how materials qualities akin to type, color and texture will be mixed to create objects or moments that awaken the senses.
Featured designers embrace Fernando Laposse, Giles Miller, Pure Materials Studio, Niceworkshop and Studio Moreover.
The exhibition will even embrace a specifically commissioned piece by Future Facility, the design and analysis studio led by distinguished designers Kim Colin, Sam Hecht and Leo Leitner.
Exhibition to inform the story of Ceraluminum
On the coronary heart of the exhibition can be an exploration of Ceraluminum, an progressive new materials that is used to create the distinct visible identification of the ASUS Zenbook sequence of laptops.
Ceraluminum combines the lightness of metallic with the resilience of ceramics via an aluminium ceramisation course of, leading to a brand new proprietary materials with distinctive nature-inspired hues that make every object distinctive.
Not like conventional aluminium anodisation, the method eliminates risky natural compounds (VOCs) and heavy metals and ends in a 100-per-cent recyclable materials.
This can be introduced alongside work by different main designers and curated round themes that talk to the qualities of Ceraluminum and showcase ASUS’s strategy to design.
A celebration of ASUS Zenbook
The Design You Can Really feel exhibition will rejoice Zenbook, the brand new vary of laptops from ASUS.
These skinny and light-weight ultra-portable premium laptops have been crafted with the consumer in thoughts. The design options have been dictated by their use with the goal of seamlessly integrating magnificence and performance.
Dezeen Occasions Information launches digital information to London Design Competition 2024
The laptops function superior (synthetic intelligence) AI instruments and are clad within the proprietary Ceraluminum materials.
This mild and sturdy materials can be utilized to create distinctive, eternal designs. Every of the items within the exhibition – which span furnishings, lighting and set up design – will converse to those qualities in numerous methods, whereas Niceworkshop has produced a chunk of furnishings instantly utilizing the fabric.
The particular fee by Future Facility will even be crafted from Ceraluminum.
By this conceptual design, the studio will discover the connection between the digital and bodily worlds and ask how AI and materiality can change our relationship with know-how.
Guests to the exhibition will even be capable of study concerning the design story behind ASUS Zenbook and check out the AI instruments it options for themselves.
Design You Can Really feel takes place throughout LDF
Design You Can Really feel will run from 17 to 22 September at Protein Studios in Shoreditch throughout London Design Competition.
Extra particulars of the exhibition, together with particulars of the work on show, can be introduced within the coming weeks at: dezeen.com/designyoucanfeel.
The exhibition graphic on the high of this publish is by My Lovely Metropolis, which used the generative AI device Midjourney to create the imagery. You’ll be able to see Dezeen’s coverage on AI right here.
London Design Competition 2024
London Design Competition 2024 takes place from 16-22 September 2024. See our London Design Competition 2024 information on Dezeen Occasions Information for details about the numerous different exhibitions, installations and talks going down all through the week.
Partnership content material
The Design You Can Really feel exhibition is a partnership between Dezeen and ASUS Zenbook. Discover out extra about Dezeen partnership content material right here.
