Interiors studio El Departamento has designed the Covent Backyard flagship retailer for Spanish coach model Hoff, which options handmade zellige ceramics and sculptural furnishings.
The 163-square-metre London retailer was designed as an evolution of the Hoff flagship in Madrid, moderately than a reproduction.
El Departamento, which is led by Alberto Eltini and Marina MartÃn, selected to work with heat supplies comparable to wooden and zellige to mirror the model’s approachability.
“We counterbalanced this with technical, industrial supplies – comparable to chrome steel and steel grating – to introduce a complicated, up to date edge,” Eltini informed Dezeen.
The studio used handmade zellige tiles in a heat butter-yellow color to embellish a central show case and shelving.
“The palette is constructed on a impartial, serene base of sand and beige tones – seen within the stone and terrazzo – to offer a pure backdrop,” MartÃn informed Dezeen.
“In opposition to this, we launched singular color accents to construct identification and dynamise the client journey.”
In addition to the tiles, El Departamento used chrome steel and industrial steel grating for the shop’s higher planes and for the technical ceiling.
“This introduces a present, industrial language that connects with London’s particular city character,” Eltini mentioned.
It additionally added a gridded ground to the Hoff flagship to create a dialogue with the ceiling symmetry.
Whereas the ground and wall surfaces have clear, geometric traces, the shop additionally options playful, sculptural furnishings, together with a glass desk with bulbous blue shapes made in collaboration with artist Phoebe Collings-James.
“We had been drawn to her follow for its natural, imperfect kinds and the particular ‘reminiscence’ she imprints on her items,” MartÃn mentioned.
“On this retailer, her sculpture is reinterpreted as a product show, successfully mixing the retail expertise with advantageous artwork,” the studio added. “The piece breaks the orthogonal rigidity of the house, including a singular, expressive layer that contrasts with the shop’s technical grid.”
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The outside of the Hoff retailer, situated in London’s busy Covent Backyard space, has tiles in a barely darker hue that give the facade a welcoming really feel and make it stand out in opposition to its neighbours.
“We used mustard yellow and deep blue particularly to inject heat into the London context, which is usually characterised by colder, greyer tones,” Eltini defined.
“The mustard zellige additionally serves an architectural operate, projecting in direction of the facade to visually join the inside environment with the road.”
General, the designers aimed for the Hoff flagship retailer to be a impartial background that will assist to boost the product show.
“The envelope acts as a impartial, gallery-like house the place textures and hues are perceived virtually sculpturally,” MartÃn defined. “Through the use of daring volumes and architectural gestures, the design steps again to let the product take centre stage.”
El Departamento has beforehand designed a Barcelona eyewear retailer in a pale seafoam inexperienced. Additionally in Covent Backyard, inside studio North Finish Design created a vibrant inside for the restaurant City.
The pictures is courtesy of Hoff.
