For the AD100 agency Pierce & Ward, the chance to create a group for West Elm represented a gratifying full-circle second. “Once we began out, it was one in all our go-to assets. That was once we’d have a modest price range to brighten a 6,000-square-foot home,” recollects Louisa Pierce. Her companion, Emily Ward, echoes the sentiment: “We relied on them for issues that mixed high quality with good worth. This was our likelihood to construct on that legacy.”
The 100-piece assortment encompasses furnishings, curtains, lighting, tabletop, equipment, wallpaper, and rugs. Dexterity—in fashion, supplies, and utility—is a trademark of the group. “There’s a broad mixture of genres and aesthetic sensibilities, a lot the identical as we embellish our initiatives,” Pierce says. “Sure items have a lean, Japanese high quality, and others really feel like they have been crafted by a extremely good carpenter,” she provides. True to the agency’s signature method, most of the objects have a distinctly classic vibe, with coloration performing as a conceptual by means of line. “We like earthy, dusty tones,” Ward notes. “Mainly, ugly colours.”
The companions’ favourite objects within the assortment trace on the elasticity of their imaginative and prescient. For Ward, standouts embody a barrel chair upholstered in a contrasting stripe, a burl wooden self-importance that nods to Nineteen Eighties postmodernism, and a curvaceous acacia wooden coatrack. In the meantime, Pierce’s picks embody a lacquered sideboard, steel barstools, and a chunky wood step stool that synthesizes Asian and Craftsman influences. “It isn’t simply selection for the sake of selection,” says Ward. “In case you purchased 20 items, we would like it to look as in the event that they have been collected over time, not bought suddenly in a single place.” westelm.com
