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The Journeys Assortment designed to encourage and mirror the crossover between music and inside design
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Luxurious life-style model Rove Ideas’ has simply launched a brand new furnishings assortment in collaboration with singer-songwriter John Legend. The Journeys Assortment has rounded edges and is designed to encourage folks to decelerate and let their minds wander, says Rove Ideas’ CEO and founder, Artwork Lee.
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The Journeys Assortment
At Rove Ideas, they’re impressed by artwork, design, tradition, vogue and by individuals who raise others’ spirits, making the world a greater place, says Lee. John Legend is one in every of these folks, he says. Alongside together with his music profession, Legend is a profitable entrepreneur who’s lively in lots of pursuits.
At Rove Ideas, type is about being genuine and expressing who you might be and what you want in a world that’s continually altering round you; Lee says: “In working with John, we approached this assortment as if it had been a musical composition, with each bit representing or echoing the basic parts of a musical composition. We noticed that the worlds of music and design merge in some ways, sharing foundational parts. As an example, concord and rhythm (repetition in design) are essential in each inside design and music composition.”
A particular color palette
The Journeys Assortment has a particular color palette that goes past neutrals, aiming for heat and a retro vibe, says Lee.
“John has a robust appreciation for classic, basic and timeless parts. This was an important think about shaping the route of our inventive marketing campaign. Our whole visible property and hero spot are closely influenced by including a contact of classic. From filming with an actual 35mm movie digicam to incorporating classic storytelling props, corresponding to document gamers, vinyl, retro keyboards, and many others., these supportive motifs spark the ‘inspiration’ and mirror John’s journey in style and the way it had been formed.”
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Lee says Legend’s private esthetic and life experiences are mirrored on this assortment, which celebrates the artwork of dwelling effectively.
“John additionally talked about to us that in residence design, he seeks the intersection of magnificence, artwork and luxury. I consider we’ve actually captured this in The Journeys Assortment.”
Why John Legend?
Rove Ideas selected to collaborate with Legend as a result of they admire the soulfulness of his work, says Lee.
“We needed to seize the identical depth and heat in our designs that John brings to his music, making him the proper associate for this assortment.
“Plus, his dedication to high quality, inclusivity and creativity mirrors our personal values. We couldn’t have chosen a greater match than John,” he provides.
How did this collaboration come about?
They met via mutual buddies who instructed this collaboration, says Lee. He rapidly acknowledged that Legend can be the proper model ambassador for Rove Ideas, as his journey via music and tradition aligns completely with their exploration of style and design.
Has Rove collaborated with another well-known artists, musicians, and many others?
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“Whereas we haven’t formally collaborated with different well-known musicians earlier than, we now have labored with quite a few wonderful people who excel of their respective fields, together with tennis legend Maria Sharapova, who teamed up with Rove Ideas to deliver her passions for artwork and structure to life — her first-ever residence design collaboration that pays homage to her life as an athlete, designer, artwork fanatic, and entrepreneur. Maria’s assortment stays one in every of our most profitable collaborations, and her items proceed to be staples in our catalogue to at the present time,” says Lee.
What’s subsequent for Rove Ideas?
“This 12 months has been about exploring new concepts, deepening our design experience, and inspiring folks to discover their type and tastes, particularly of their houses. As a result of house is a spot price celebrating,” says Lee.
The Journeys Assortment is on the market on-line and in-stores in Vancouver, Toronto, Los Angeles, San Diego and Miami.
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