Shiny silver curtains and a lacquered burgundy stage function contained in the flagship retailer for Danish womenswear label Rotate, which opened in Copenhagen throughout trend week.
Regionally primarily based French designer Thibaut Allgayer designed the two-level retailer on Kristen Bernikows Gade.
It’s the first bodily location for Rotate, which was launched by stylist influencers Thora Valdimars and Jeanette Friis Madsen in 2018 and is a part of the Birger Christensen Collective.
Allgayer’s design idea was to create a sequence of freestanding architectural parts that divide the house into completely different zones and permit it to operate in several methods.
“We have been eager about what a flagship retailer for a model is right this moment,” defined Allgayer throughout a preview tour.
“It is not solely about promoting garments; it is a vacation spot,” he instructed Dezeen. “It must also be welcoming for events and occasions, creating completely different experiences.”
A mirrored counter, shaped of three stacked semi-circles, is the very first thing prospects see as they arrive.
This polished stainless-steel factor rotates round an current column, permitting it to operate as a checkout desk, a bar or a show unit.
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Additionally on this room, a triangular set of steps can function a seating space or a stage. With its high-shine burgundy lacquer end, it gives a focus within the nook of the house.
Wall models with the identical burgundy lacquer end divide the entrance of the shop from the rear, making a slim central hall with video screens built-in into the partitions.
This leads via to an oval room framed by silver curtains, slender graphic show rails and a curvy white couch.
A custom-built brushed-steel staircase connects the bottom flooring with the basement, a carpeted house with a dressing-room really feel. Particulars embrace silk curtains, a daybed and a vertical lighting fixture.
Altering rooms are slotted in behind the brand new fixture, with mirrors making a kaleidoscopic impact.
“The model performs with this distinction between uncooked and smooth, enjoyable and severe, gentle and strict, vibrant and impartial,” stated Allgayer.
“I used to be making an attempt to translate that into the structure.”
Mixed with the silver and burgundy parts, a muted inexperienced shade brings an edgy really feel to the color palette.
Allgayer additionally performed with transparency, texture and reflection, with supplies together with granite and glass.
“I used to be looking for supplies that replicate the model’s values,” stated Allgayer.
“The house must be impartial as a result of the gathering goes to alter season to season. However neutrals for me aren’t essentially about being gray.”
Rotate opened its doorways for the primary time on 5 August, coinciding with the beginning of Copenhagen Vogue Week.
It is a vital milestone for the fast-growing label, described by Vogue as “a go-to partywear model”. The ambition is for Rotate to develop into a significant Scandinavian export, following within the footsteps of Ganni.
“Rotate is a model with a beating coronary heart and distinctive DNA,” stated Madsen and Validmars, who function the label’s inventive administrators.
“We’ve had a robust sense of the world that our model has existed in for therefore a few years, that the opening of the shop is an natural development,” the duo continued.
“We’re thrilled to host our loyal neighborhood, and provide an area the place they will really feel at dwelling, engaged and excited in our hometown of Copenhagen.”
The images is courtesy of Rotate.
