SKIMS, the attire model based by Kim Kardashian, has opened its first flagship retailer on New York’s Fifth Avenue that includes interiors by Rafael de Cárdenas.
The SKIMS NYC Flagship has taken over a historic constructing with an ornately detailed stone facade, located a block north of St Patrick’s Cathedral and reverse Rockefeller Heart.
Inside, De Cárdenas has utilized the model’s signature nude palette to softly curved surfaces, rounded arches and flooring all through.
“The sumptuously delicate however exactingly clear inside of the flagship units off the landmark constructing’s intricately historic facade,” mentioned the New York-based designer.
“The collaboration has produced an immersive and revolutionary model expertise for present SKIMS prospects, and new ones, to find,” he added.
Within the hovering ground-floor area, a large model presides over the shows of SKIMS’ ultra-stretchy underwear, loungewear and shapewear collections.
The merchandise are laid out on Corian show podiums and smaller mannequins are set into niches that match their tonal colourways, that are designed for a variety of pores and skin tones.
Partitions are coated in delicate ultrasuede, with mirrored panels in-between that create infinite reflections the place they face each other.
Becoming rooms characteristic wraparound mirrors and light-box ceilings put in to “bathe prospects in a delicate, flattering gentle”.
One ground is devoted to menswear, which SKIMS launched in 2023.
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“This flagship is a dream realised for SKIMS,” mentioned Kardashian. “We have created an area that completely embodies our model and elevates the shopper expertise.”
“New York Metropolis has at all times held a particular place in my coronary heart, and opening our first flagship right here in the course of the holidays is actually magical,” she added.
Kardashian based SKIMS in 2019, and the model has created pop-up retail areas in cities together with Paris and London since its inception.
In 2022, SKIMS launched an underwear line for folks with disabilities, which mixes easy-access closures with a variety of sizes and hues to go well with completely different pores and skin tones and physique varieties.
De Cárdenas, whose agency was shortlisted for inside design studio of the yr on the 2022 Dezeen Awards, has created areas for quite a lot of household-name manufacturers throughout his profession.
These embrace the New York headquarters for cosmetics firm Glossier and a bar inside division retailer Nordstrom.
The pictures is by William Abranowicz.
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