The in-house design group of New York menswear model Stòffa has combined classic and modern furnishings for its flagship retailer in SoHo.
Style model Stòffa focuses on “championing a shift towards high quality, sustainability, and individuality” by means of made-to-order clothes and predominantly operated out of pop-ups earlier than opening up a 2,000-square-foot (186-square-metre) retail house in New York Metropolis.
The group centered its design on “pure supplies” – typically used for the model’s clothes.
“We use all-natural supplies in our assortment, typically highlighting present materials not in manufacturing, and carried this ethos into the design of the shop,” mentioned the group.
“The house is outfitted with a mixture of classic and trendy fixtures that spotlight the fantastic thing about various cultures and intervals,” it continued.
The house consists of a entrance showroom that shows a seasonal assortment, whereas a slim passageway coated by linen lace curtains results in a big non-public space for made-to-measure fittings.
Over 4 months, the group stripped again the house to disclose authentic parts reminiscent of concrete flooring slabs, and brick and plaster partitions then outfitted the inside in a palette of neutrals and a deep brown to supply “a chilled backdrop” for guests.
The store is organised to “encourage a considerate method to wardrobe constructing” based on the group, with a big, open room on the entrance and a extra “home-like” house within the again.
“The entrance room is gallery-esque. It is intentionally merchandised sparsely, giving every garment room to breathe,” mentioned the group. “As you transition to the non-public room, the house feels extra intimate and home-like.”
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On the entrance, the house is split nearly symmetrically, with 4, slender hanging racks positioned on both facet of the room in entrance of small altering rooms.
On one facet, a classic picket desk and mirror, paired with a steel sitting chair with curving armrests, sit between the clothes racks. A big glass planter, picket stool and warm-toned boulders sit within the nook.
A floor-length mirror sits on the opposite facet and between the, two ash wooden benches topped with gentle pink round cushions.
Within the again room, a big customized strong ash desk made in collaboration with Brooklyn-based Studio POA, based by Guatemalan designer Giovanni Valdeavellano, sits beneath a skylight, framed by a big built-in closet product of the identical wooden.
“This anchors the house and serves because the assembly level for our made-to-measure appointments,” mentioned the group.
Geometric MM chairs by Milanese designer Mario Milana completed in lamb suede had been positioned all through the house and a wavy, picket privateness display screen gives a altering space.
Tall ash closets had been fitted into the passageway between the 2 rooms and comprise storage for the shop.
“The shop displays the model’s refined aesthetic sensibility and gives a chilled backdrop for the elevated procuring expertise,” mentioned the group.
Based in 2014 by designer Agyesh Madan and Nicholas Ragost, Stòffa is a New York-based clothes model that designs made-to-order clothes within the pursuit of making extra sustainable and particular person menswear.
Close by in Soho, vogue model Kith positioned olive bushes within the centre of show models and structure studio Al-Jawad Pike used an assortment of marble to create a second flagship retailer for Athletic Propulsion Labs.
The pictures is by William Jess Laird
