Weaving together history and innovation

Located within the coronary heart of Parnell’s inventive district in St George’s Bay Street, Define Design has developed a popularity for preserving conventional craftsmanship whereas, on the identical time, pushing the boundaries of recent design.

“We’ve at all times believed within the magic that artisans carry to the desk,” says design principal and proprietor Victoria Wilkes. “Whether or not it’s intricate hand weaving, masterful masonry or meticulous woodwork, artisans spend their lifetimes perfecting their abilities and their crafts, and it’s these timeless methods, characterised by comfortable pure kinds and repetitive geometries, which can be on the coronary heart of our newest collaboration with GH Business.”

The genesis of Nest

In creating the bespoke carpet design for GH Business, Wilkes and her workforce at Define Design drew inspiration from conventional manufacturing strategies in a celebration of the meticulous handcrafted processes which have formed human creativity for centuries.

“For us, Nest embodies this essence,” explains Wilkes. “The natural kinds created by expert fingers lend themselves fantastically to carpet design, permitting for seamless sample repeats whereas sustaining a dynamic, handmade aesthetic.”

“Craftsmanship is about protecting traditions alive for future generations,” provides senior designer Juliet Lloyd. “By mixing these time-honoured methods with GH Business’s Designer Jet know-how, we’re capable of modernise these conventional kinds and introduce them to a broader vary of areas.”

Progressive know-how revolutionises carpet design 

GH Business’s Designer Jet know-how injects dyes into the carpet with precision engineering, enabling the creation of intricate, bespoke patterns together with an infinite array of colors. It’s this functionality which complemented Define Design’s imaginative and prescient for Nest.

“The know-how allowed us to translate the fragile, handcrafted aesthetic into our carpet design with unparalleled precision,” explains Wilkes. “It’s the proper marriage of custom and know-how.”

Scandinavian affect and pure palette

Drawing additional inspiration from iconic Scandinavian furnishings designs, reminiscent of Poul Kjærholm’s PK22 wicker chair for Fritz Hansen, Nest embodies the great thing about weaving. The ‘Haze’ palette grounds the design in earthy tones, whereas the loop pile — recognized for its resilience in high-traffic areas — provides tactile depth and refined shadow.

“The usage of wealthy, earthy tones and loop pile not solely emphasises the woven texture however it additionally creates a way of heat and luxury,” says Wilkes. “It’s like bringing a chunk of the pure world indoors.”

Bringing custom to trendy areas 

The workforce at Define Design sees Nest as not solely a fantastic carpet design but in addition a tribute to the artisans who’ve perfected their crafts over generations. “By incorporating these conventional kinds into trendy industrial and hospitality areas, Define Design and GH Business are preserving these useful abilities and guaranteeing they continue to be related in up to date design,” says designer Breanna Dorman. “Nest carries a narrative: of heritage, innovation and the seamless mix of outdated and new.”

The creators 

Define Design’s ongoing success as a observe over the previous 23 years is testomony to the expertise and dedication of each its expert designers and the artisans with whom the studio collaborates — each individual bringing a wealth of expertise and creativity to every undertaking. This collaborative method ensures that every design is exclusive, reflecting the consumer’s imaginative and prescient and the workforce’s inventive experience.

“We just lately created a {custom} carpet with this identical know-how for Safari Group’s TRYP by Wyndham lodge in Palmerston North,” says Wilkes. “These collaborations with GH Business not solely replicate our unwavering dedication to craftsmanship and innovation as we try to set new requirements in inside design, in addition they reveal the ability of mixing conventional methods with trendy know-how. We see them as a celebration of heritage, artistry and the infinite prospects of design.”

For extra details about Define Design and to view the studio’s revolutionary initiatives, go to outlinedesign.co.nz

Key info: Designer Jet® Carpets

Efficiency

ACCS Ranking 4 Star — Contract Additional Heavy Responsibility

Texture choices

Obtainable in 17oz and 35oz lower pile for a spread of consolation and softness, 22oz textured loop pile that delivers sturdy, tactile floor curiosity, and 23oz lower and loop pile, which mixes each methods to create wealthy texture and dynamic variation — including a layered, dimensional impact that elevates any house.

Dimension choices

Rolls (1.96m large, excellent in corridors), carpet tiles (500mm x 500mm) or planks (250mm x 1000mm) for versatile set up

Sustainability

Declare Crimson Record Free; Inexperienced Constructing Council Compliant; Environmental Certification Stage 4 (most degree); ISO 9001, ISO 14001 and ISO 45001; PVC, BPA and Phthalate free

Quick and cost-effective

Fast manufacturing in our Australian manufacturing facility, with no design charges. Smaller minimal orders and versatile pricing to go well with numerous budgets.

This content material has been created with assist from GH Business. ArchitectureNow works with a spread of companions within the A&D provide sector to create and/or supply acceptable content material for this web site and Structure NZ journal.

In case your model or shoppers are taken with comparable inventive content material electronic mail mark.lipman@agm.co.nz to enquire.