What makes a textile firm thrive for twenty years in an trade the place traits cycle sooner than seasons? Loloi has answered that query by way of constant craftsmanship, a worldwide community of artisans, and collaborations with designers whose names carry real weight. The result’s a catalog deep sufficient to furnish total properties, and versatile sufficient to fulfill tastes starting from bohemian maximalism to California informal.
Loloi: Balancing Custom With Developments
Amir Loloi based the corporate in Dallas in 2004, drawing on twenty-five years of trade expertise that started whereas he was a school pupil on the College of Texas. He labored his manner by way of the ranks of a conventional rug importer, and finally determined to construct one thing he may move to his sons. Steven and Cyrus Loloi now maintain management roles alongside their father, with Cyrus serving as principal and Steven as senior vice chairman of gross sales.
Headquarters stay in Dallas, the place a 34,000-square-foot Excessive Level showroom and everlasting to-the-trade places in Atlanta, Las Vegas, and New York hold the model accessible to designers nationwide. A 647,000-square-foot distribution facility in Bartow County, Georgia, handles achievement for the jap United States. In the meantime, manufacturing companions function throughout India, Turkey, China, and Egypt. In Varanasi, alongside the Ganges, hand-knotted rugs nonetheless observe old-world strategies, corresponding to dip-dyeing wool or weaving knot by knot.
Loloi’s collaboration roster reads like a shortlist of up to date design affect. Joanna Gaines launched the Magnolia Dwelling rugs line, which stays the corporate’s hottest licensed partnership. Amber Lewis brings Californian vibes by way of hand-woven textures and vintage-inspired prints, whereas Chris Loves Julia collections translate the couple’s approachable aesthetic into stain-resistant, low-pile rugs suited to household life. Rifle Paper Co. rugs flip Anna Bond’s painterly florals into hooked and tufted surfaces; Justina Blakeney rugs channel daring bohemian geometry by way of her Jungalow sensibility. Further partnerships with Brigette Romanek, Jeremiah Brent, Leanne Ford, Angela Rose, Jean Stoffer, and Service & Firm make sure the Loloi catalog spans a number of aesthetics with out diluting any single voice.
For designers and householders alike, Loloi affords a catalog broad sufficient to layer total rooms whereas sustaining consistency in each development and end.
Loloi Rugs
The rug catalog numbers within the a whole lot of collections, with constructions starting from hand-knotted wool to power-loomed polyester. Supplies embody undyed jute, pure cotton, recycled fibers licensed by the World Recycled Customary, and mushy wool hand-tufted in India.
Quiet Floor
Layered Summary: Viscose and polyester mix in a floor that shifts by way of the day as gentle crosses it. In as much as sixteen colours layered by energy loom in Turkey, the rug reads summary from a distance however reveals construction at shut vary. The sheen is delicate and pure. Geometric Comfortable: The geometry right here is quiet. Hand-tufted in India from wool, the Ehren builds its sample by way of texture; oatmeal meets ivory in strains that soften the place pile meets cotton canvas backing. As well as, its quarter-inch peak is nice for eating rooms, the place it retains eating chairs transferring freely. Fake Disguise: Maddox’s geometry feels settled, as if formed by use. Repetition establishes rhythm, then loosens simply sufficient to maintain the floor from feeling inflexible. It brings familiarity into newly completed rooms; resulting from its peak, it additionally sits flat beneath heavy furnishings.
Boldly Graphic
Hydrangea in Wool: Anna Bond’s florals, hooked by hand in India. Grey tones run cooler than the everyday Rifle Paper palette, and the half-inch pile provides the petals dimension that printed rugs flatten. GoodWeave licensed. Climate-Prepared Stripe: Polypropylene rated for rain, solar, and the muddy ft that include lined porches. Ivory and charcoal stripes in an off-the-cuff geometry—hose it down, let it dry, hold going. The Rainier works indoors, too, in entries that take a beating. A Highly effective Assertion: Masai’s sample leads the expertise. Motifs seem in fragments, dispersed throughout the sphere to imitate an animal print. It additionally rewards the viewer who will get shut sufficient to see the irregularity that makes it alive. Every knot is positioned by hand in India.
Heirloom Echoes
Aged Medallion: Sixteen colours power-loomed in Turkey to simulate a long time of foot visitors throughout a Persian unique. Pure and stone tones hold the complexity livable; polyester retains it stain-resistant. Medusa is an efficient selection if you happen to’re trying to find a rug that may look inherited. Pale Oushak: Oat and bisque, printed with intentional misery on polyester pile. The Isadora attracts from Turkish custom with its softened medallions and muted colours. Its pile sits low sufficient for furnishings legs. Botanical Heirloom: Joanna Gaines translated treasured classic florals into one thing that might deal with a household. Black and spice tones are power-loomed for sturdiness, whereas the pile variation mimics handcraft. Because of this, the Lenna is correct at dwelling in rooms the place magnificence must be sensible.
Loloi Pillows
Loloi pillows lengthen the identical materials logic discovered within the rugs: hand-embroidered particulars, tufted textures, beaded accents, and woven surfaces that reward shut inspection. Collaborations with Amber Lewis, Rifle Paper Co., and Magnolia Dwelling carry their respective palettes into smaller-scale textiles, providing coordinated layers throughout a room.
Comfortable Foundations, Understated Tones
Stitched Cotton: The Harvey from Chris Loves Julia retains it easy. 13 inches of fresh stitching disappear into preparations to grow to be a quiet but very current accent. Basketweave Ivory: The feel does all of the work right here. Hand-loomed cotton in a decent weave that exhibits slight rigidity variation from row to row. Fifteen inches sq., impartial sufficient to anchor louder neighbors. Comfortable as a Feather: This pillow looks like a cloud and reads nearly sculptural on the identical time. Its white base boasts a fluffy texture that brings elegant but cozy aptitude anyplace you determine to place it.
Chromatic Punch
Backyard Embroidered: Anna Bond’s stitched florals in rust and coral are blooming throughout cream in a 29-inch rectangle. Down fill additionally retains the loft substantial. One in every of these can manage a whole couch association round itself. Velvety Block: Poly-filled or down, this way holds its construction by way of each day compression. The pile in saturated blue shifts tone as shadows cross it. Place it towards linen or matte cotton to let the sheen grow to be the purpose. La Dolce Vita: A lightweight-handed nod to Mediterranean road life, this Loloi + Rifle Paper pillow carries the cadence of French cafés and Italian aspect streets. The illustration stays pared again, letting shade and silhouette counsel motion in an nearly cinematic method.
Floor Degree
Multicolor Sq.: Kilim-style weave in sturdy cotton, scaled for sitting cross-legged or stacking for peak. The sample references Turkish flatweave with out copying it straight. Daring Black-&-White: Graphic, poly-filled to compress with out bottoming out. Place it close to a low espresso desk to create a loud accent and resolve the issue of not sufficient chairs when wanted. Heat Weave: Coral tones move in light gradients over the textured floor. Because of them, this cushion earns its place as décor even when nobody’s sitting on it. From a sensible perspective, use it for playrooms, dens, or anyplace flooring seating will get used onerous.
Loloi Wall Artwork
Loloi wall artwork spans a particular vary, from woven textiles to hand-painted canvas, every with its personal character. The catalog blurs boundaries between nice artwork and craft with dimensional compositions produced primarily in Dallas.
Woven Heritage
Textile Image: Beige yarns stretched in a wood body construct texture by way of irregularity. It reads as art work, however remembers it got here from rug-making. Raking gentle exhibits the floor finest. A Framed Tapestry: The nearer you step, the extra handcraft seems. Yellow and cream threads right here present their slight imperfections, whereas the Bandar references conventional African clothes artwork. This piece hangs finest in rooms the place individuals can method to look at it. Woven Grid: Architectural sample, framed to emphasise construction much more. The tones shift clearly however not loudly. Place it in fashionable rooms that need an natural texture that helps their clear strains.
Painted Power
A Sunny Gesture: Summary brushwork paints gray and gold over a wood-framed canvas. The size of this piece can anchor a seating group. Its saturation additionally reads up to date towards white partitions, whereas gold warms what may in any other case really feel chilly. Blue Layer: Seen strokes in blue and beige emphasize the geometry layered for depth. Pigment accumulates the place blue crosses beige, constructing shadow by way of overlap. Pure gentle can shift these hues by way of the day, so use it to provide one of the best impact. Linear Power: Nothing is depicted, but the composition suggests loads of motion. It really works by way of the load and course of black and multi-colored strains crossing a light-weight floor. Use this art work in transitional areas that want one thing alive.
Studied Compositions
Coastal Gentle: Amber Lewis’s eye for California, translated into still-life. The topic carries Mediterranean cues, so it reads like a small Italian pantry scene translated into textile type. Place it the place night gentle hits the wall. Desert Vertical: Southwestern with out cliché, the Saguaro is scaled for console tables, although grouping three creates a curated gallery impact. The silhouette in muted tones affords delicate tonal variation that reveals itself slowly. Valley Muted: Bands of grey and ivory summary a panorama into shade fields, the fiber floor absorbing gentle the place painted canvas would throw it again. The heat on the edges, the place thread meets body, comes from the fabric itself. Amber Lewis’s sensibility runs by way of the composition, quiet in confidence.
Loloi Throws
Loloi throws proceed the layering philosophy with fake fur and chunky knits. A wide range of designs seem in collections by Amber Lewis and Magnolia Dwelling, every designed to coordinate with the corresponding rug and pillow strains.
Plush Pile
Elegant Fur: The Roger catches gentle throughout its pile. This cozy dark-toned throw is weighted to drape with out sliding. In opposition to leather-based or linen, the luxurious reads instantly. Two-Tone Shag: Shades of grey shift with viewing angle within the Zora’s longer pile. It’s additionally machine cleanable, which issues when one thing this tactile will get used each day. Heathered Grey: Pete is available in a shade of grey that doesn’t fall flat. A number of fiber tones convey a perceivable depth. The weave is gentle sufficient for autumn evenings, on the identical time heat sufficient for winter.
Linear Consolation
California Stripe: Grey and ivory run the size of the Cardiff, ending with fringe at every finish. Amber Lewis made this cotton design for sofas in seashore homes and metropolis flats alike. The stripe provides rhythm to strong upholstery, but nothing is shouting. Nautical Wren: A cotton weight that drapes cleanly, pooling the place it lands. The palette extends coastal schemes already underway in a room, or begins one. As well as, this piece is traditional sufficient to outlast the development cycle. Quiet and Light: A multi-tone weave replaces a daring sample with delicate variation. Below a patterned quilt, this complexity accumulates quietly, so that you discover it whenever you look. As well as, the cotton cloth softens with every wash, gaining character.
Magnolia Heat
Olive Knit: Unfastened weave in olive cotton breads by way of hotter months when heavier throws really feel like an excessive amount of. Clear edges add handcrafted element, and the development can survive machine washing. It appears nice on a mattress’s edge or over the arm of a settee. Herringbone Ivory: The Finn comes gentle, however with sufficient weight to remain placed on a settee cushion. With fringe edges that add handcrafted element, it’s styled as a straightforward, on a regular basis layer, good for informal lounging. Grey Texture: Distinguished weave in monochrome grey cotton provides dimension to streamlined furnishings. This throw finds its place simply on beds, on studying chairs, in rooms the place quiet serves higher than an announcement.
Why Loloi Stands Out
Craftsmanship runs by way of Loloi’s provide chain in seen methods. Handcrafted collections made in India carry the GoodWeave certification label, which supplies assurance that rugs had been produced with out youngster or compelled labor. Inspections happen on the manufacturing facility stage, with unannounced follow-up visits all year long, and Little one Pleasant Communities initiatives assist training in susceptible weaving areas. As well as, OEKO-TEX Customary 100 certification ensures supplies have been examined for dangerous substances, whereas the World Recycled Customary confirms the usage of recycled fibers in choose collections.
Household possession has formed firm tradition for twenty years. The mission stays unchanged since 2004: make thoughtfully designed dwelling textiles at cheap costs, utilizing supplies and strategies that respect each artisans and clients. That readability exhibits within the catalog’s steadiness of trend-forward collaborations alongside enduring classics.
The corporate has earned six ARTS Awards for Greatest Rug Producer, alongside recognition for out of doors manufacturing and sustainable practices.
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