Swedish-Danish perfume model En Doft has opened its inaugural retailer in Stockholm, designed by sister firm All Issues Studio with an emphasis on exactly crafted particulars.
Situated in Södermalm, in a inventive neighbourhood that’s dwelling to different design-led manufacturers, it would function each a retail house and a venue for exhibitions and occasions.
“The shop invitations guests to expertise the scents firsthand, whereas giving us the chance to share the concepts, supplies and craftsmanship behind the model,” mentioned Fredrik Widén, co-founder of each All Issues Studio and En Doft.
“Past retail, the house will host occasional gatherings, after-work occasions and window exhibitions with designers and artists we admire,” he instructed Dezeen.
Widén and his All Issues Studio accomplice, architect Anne-Mette Krolmark, started their enterprise into the scent world in 2022.
They launched En Doft in partnership with French fragrance designer Emmanuel Martini with a perfume lab based mostly in Copenhagen, and have staged pop-up reveals for Stockholm Design Week and three Days of Design.
The chance to launch their first everlasting house got here to them unexpectedly.
“A buddy handed the empty storefront and despatched us {a photograph} of the observe within the window,” mentioned Widén.
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The shop is minimalist in design, designed to “mirror the quiet aspect of En Doft”.
“Whereas the perfumes are layered and expressive, the spatial language is intentionally restrained,” defined Widén.
A couple of key components draw focus. These embody All Issues Studio’s Frame_05 desk, which pairs uncooked aluminium profiles with a pink limestone prime, and a easy folded-steel shelving show.
A deep shade of pink was chosen for the ceiling and again room, subtly matching the tone of the limestone, whereas Bolon’s Riff carpet tiles offered a textural flooring floor.
A doorway hyperlinks the shop with a neighbouring cafe, marked by a timber body with overlapping nook particulars. This echoes the aesthetic of All Issues Studio’s uneven Pinne_04 stacking chairs.
It may be screened behind a bespoke textile offered by Swedish material firm Astrid, with a sample paying homage to wild grasses.
For the inaugural window show, fragrance bottles sit on cylinders that mix mirrored and translucent supplies, providing a myriad of sunshine reflections.
“Clear traces and sincere supplies outline the inside, making a tactile and quietly assured environment,” added Widén.
“Guests are invited to find the composition, background and inspiration behind each perfume in a setting designed for focus and immersion. The shop turns into not solely a spot to discover scent, however an area for pause.”
Different current fragrance tales on Dezeen embody a Le Labo retailer in Tokyo designed by Schemata Architects and an AI-driven “scent-memory machine”.
The images is by Andy Liffner.
