On a current keep in Santa Fe, my brother texted one thing a few pal’s daughter’s bakery. We solely had two days, so I ignored the message—till we have been in search of a fast breakfast cease. Any longer, I’m listening to my massive brother. Bread Store turned out to be a spotlight, sure, for baked items—its bitter dough boules have to be the perfect in Santa Fe, they’re that good. And in addition as a mannequin of utilitarian stylish.

Self-taught baker Jacob Brenner opened in January 2020 six weeks earlier than the pandemic hit, along with his brother, Zac, an artist, as his lone helper. The response was so wildly enthusiastic that Jacob’s spouse, Mayme Berman, lent a hand throughout the each day rush—and shortly grew to become Bread Store’s chief enterprise and aesthetics officer. On the time, they have been positioned in a tiny storefront throughout from their present location in a vigorous inventive enclave often known as Lena Avenue, aka the native’s various to Canyon Highway. (Jacob’s dad and mom occurred to be the primary to develop Lena Avenue in 1999—”it was a extremely rundown bus yard on a useless finish,” says Mayme—and are their landlords.)

Bread Store has since turn into a group hub assembled with assist from family and friends: on the get-go Daniel Strongwater got here up with the playful bread-shaped brand; Jacob’s mom, Rachel Watson, a ceramic artist who works a fews doorways down, makes Bread Store’s dishware; and common Joey Blaha got here up with the memorable curtains. In the event you’re on the town, I’d make a beeline for Bread Store and its neighboring retailers and cafés. Within the meantime, take away some shoestring transforming inspiration.

Images by Krysta Jabczenski until famous, all courtesy of Bread Store (@bread.store.sf).