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Studio Paul Chan evokes "raw futurism" at LA perfume boutique

July 27, 2025
in Architecture
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Los Angeles-based Studio Paul Chan has remodeled a Nineteen Twenties Spanish Colonial Revival bell tower within the metropolis’s Koreatown right into a perfumery and cafe.

The shop, designed for Korean model Elorea, occupies the tower designed by iconic LA agency Morgan, Partitions & Clements, and Studio Paul Chan aimed to revive its authentic grandeur along with his inside design.

Interior of the Elorea boutique in LA's Koreatown
Studio Paul Chan designed the Elorea boutique to mix “scent, ritual, and uncooked futurism”

Within the dramatic 1,160-square-foot (108-square-metre) house, the designer mixed “scent, ritual, and uncooked futurism” to create an evocative expertise for the entire senses.

“The venture explores the poetic pressure between cyber-industrial precision and historical craft, layering high-performance surfaces with deeply elemental supplies,” stated Chan.

A display podium shaped like almost-complete figure of eight, seen from above
The central show podium traces an almost-complete determine of eight

“The problem was to translate one thing as intangible and fleeting as scent into architectural type,” he added.

“I needed guests to really feel the house in layers — as they might a fragrance’s high, coronary heart, and base notes.”

Podium modules comprising aluminium legs, stepped connectors and dark reflective tops
The rostrum modules comprise aluminium legs, stepped connectors and darkish reflective tops

Fragrance bottles are primarily displayed on a central podium that traces an almost-complete figure-of-eight in plan.

The customized modular components – created with Chan’s longtime collaborator Jeremy Kim – comprise machined aluminium legs that help a stepped, textured black floor topped with darkish reflective glass.

Xinu Marsella by Esrawe + Cadena

Learn:

Esrawe + Cadena home Mexico Metropolis perfume boutique inside radial pavilion

A restaurant bar is positioned in entrance of three arched home windows and is roofed in sq. tiles of hand-chiselled wooden handled with the Japanese charring method generally known as Shou Sugi Ban.

The bar’s design “evokes coastal village craft, whereas its inverted ziggurat type speaks to ceremonial altars,” in keeping with Chan.

Cafe bar is fronted with wood tiles, seen at night
A restaurant bar is fronted with wooden tiles handled with the Shou Sugi Ban method

Drinks served to clients are influenced by the elements used to create the perfumes, and could be loved on small black stools that proceed the identical visible language because the shows.

At evening, the bottles introduced on the podiums are illuminated from beneath to create an ethereal glow.

Softly lit fragrance boutique interior at night
After darkish, the lighting offers the house a ritualistic environment

Comfortable, heat lighting from wall sconces and hidden cove lights behind an amorphous mirror and below the bar ledges lend the house a ritualistic environment.

“This isn’t only a boutique, however an immersive set up — the place hyper-modern kinds are wrapped in elemental supplies, and structure turns into a car for feeling,” stated the designer.

Exterior view of a 1920s Spanish Colonial Revival bell tower
The shop is positioned in a Nineteen Twenties Spanish Colonial Revival bell tower

Chan based his eponymous studio in 2018, following stints at companies together with Kelly Wearstler, Diller Scofidio + Renfro and ASH.

His earlier tasks embody a store inside for a non-alcoholic beverage model that referenced the opening scene from Wes Anderson’s movie The French Dispatch.

One other Los Angeles venture lately seen on Dezeen was a “small and cosy” workplace divided by glass bricks.

The pictures is by Ye Rin Mok.

Venture credit:

Design architect: Studio Paul Chan
Consumer: Elorea
Millwork fabrication: Jeremy Kim and Will Carlson
Panorama design: Krystal Chang

The publish Studio Paul Chan evokes "uncooked futurism" at LA fragrance boutique appeared first on Dezeen.



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