As an alternative of its normal week-long Stockholm Design Week exhibition, Swedish design studio Type Us With Love has reworked its studio into an experimental showroom that will probably be open for 4 months.
With Stockholm Furnishings Truthful and the affiliated Stockholm Design Week postponed till 2027, Type Us With Love wished to supply an various to the “compressed, high-intensity” really feel of a design week present.
Named Showroom?, its exhibition was designed with slowness in thoughts. Reasonably than a static area, the adaptable inside will host a four-month programme of talks, occasions and workshops curated in collaboration with Studio Playground.
“The prolonged period basically adjustments the rhythm,” mentioned Type Us With Love co-founder Jonas Pettersson.
“The showroom turns into a dwelling surroundings that evolves over time,” he informed Dezeen. “It permits us to look at how folks return, how conversations deepen, and the way concepts mature relatively than peak and disappear.”
“We see it as a sluggish suggestions loop, which is more and more uncommon in a quick, event-driven design tradition. That slowness is efficacious.”
Type Us With Love is amongst many designers and types which have chosen to stage an exhibition regardless of the cancellation of this yr’s furnishings honest, underneath the umbrellas of Stockholm Design Days and Stockholm Inventive Version.
The exhibition takes the type of a furnishings showroom, aiming to query the position of the bodily showroom in right this moment’s tradition.
It consists of Type Us With Love’s newest launches – a spread of acoustic merchandise from sister model Baux and a group of bespoke textiles created with Dutch model Byborre.
These merchandise usually are not on show within the conventional sense. As an alternative, they kind a part of an inside that features three ambiguous areas.
The red-toned fundamental area was conceived as a gathering or gathering area, organised round a big desk. On one facet is a inexperienced materials space, and on the opposite is a blue hybrid area that might be both an workplace or a bar.
“A showroom right this moment is much less about show and extra about dialogue,” mentioned Pettersson. “Previously, it functioned primarily as a listing in bodily kind, a spot to indicate completed objects, typically frozen in a last state.”
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“At this time, the showroom has turn into a spatial narrative: a spot to speak values, course of, and intent as a lot as product,” he added.
“It is now not nearly what’s being proven, however why and the way.”
Dividing the areas are the ceiling-hung Baux panels, that are constructed from a premium felt board referred to as X-Felt.
The Iris textiles have in the meantime been used to create bespoke upholstery Type Us With Love’s Savo Backbone chair and a knitted model of the occasion poster, which is hanging within the window.
Showcasing Byborre’s 3D knitting applied sciences, the featured textiles showcase three colourways and three print sizes, though the supplies space reveals a wider number of color choices.
Type Us With Love’s ongoing collaboration with String Furnishings varieties a key a part of the present. The designers will host workshops the place guests can provide suggestions on concepts and prototypes for a forthcoming vary of equipment.
Finishing the area are the Nomad energy retailers and lamps, developed for Forming Perform, which are actually obtainable in 130 new colors.
The exhibition turns into the newest instalment of Type Us With Love’s Testing Grounds sequence, following on from a pop-up bistro in 2025 and a versatile co-working area in 2024.
Pettersson mentioned that, with Stockholm Furnishings Truthful rebranding as a biennial occasion, it has created a possibility for “smaller, extra experimental, and extra community-driven initiatives” to emerge.
“Stockholm has all the time been sturdy when it permits range of voices and scales to coexist,” he mentioned. “Occasions like this may completely galvanise the native design group, particularly in the event that they encourage collaboration relatively than competitors.”
“The way forward for Stockholm’s design scene received’t be outlined by a single honest, however by how designers, manufacturers, and establishments use the area between main moments to construct one thing extra resilient and linked.”
Showroom? is on present at Type Us With Love’s studio in Stockholm from 2 February to 2 June 2026. See Dezeen Occasions Information for extra design occasions going down as a part of Stockholm Inventive Version and within the wider metropolis.
The images is by Jonas Lindström, except said.
