US agency Charlap Hyman & Herrero has combined shiny crimson tiles with Queen Anne-style furnishings inside a retailer for fragrance model Nonfiction, in Manhattan’s Decrease East Facet.
Nonfiction founder and artistic director Haeyoung Cha labored with Charlap Hyman & Herrero to create an area that mirrored the neighbourhood, whereas additionally evoking the model’s hometown of Seoul.
“Over time, Cha has discovered herself drawn to the neighborhood’s layered historical past and the numerous communities which have formed it over generations,” stated Charlap Hyman & Herrero.
“This echoes the place the place Nonfiction first started, Hannam-dong in Seoul – a spot outlined by the coexistence of each previous and current.”
The area on Orchard Road options lime-washed partitions and minimalist metallic shelving shows that distinction shiny, oxblood-tiled flooring.
Via the centre runs a protracted mahogany desk, commissioned from Los Angeles designer Doug McCollough and designed within the Queen Anne fashion – typified by light-weight components and curvaceous prospers.
An unique Queen Anne candle stand (circa 1770) sourced from Jacqueline Sullivan Gallery is positioned beside the desk, which is used to show the perfume bottles.
Via an archway with chamfered corners lies a distinct segment lined with tiles that includes a hand-painted black rose, which was custom-designed for Nonfiction by artist Pilar Almon.
Geometric kinds discovered throughout the shop embrace a triangular quantity on the entrance that conceals a stair bulkhead and a monolithic cuboid service counter. A floor-to-ceiling mirrored column emits deep amber mild.
Items by designer Minjae Kim – a longtime collaborator of Charlap Hyman & Herrero – embrace a fibreglass-and-resin sconce and an aluminium chair.
A pillar of sunshine stretches from ground to ceiling and is mirrored in a full-height mirror, bathing the area in a mushy, heat glow.
“The result’s a daring retail surroundings for the model, conceived as a spot of pause — an area to decelerate, reset and reconnect,” stated Charlap Hyman & Herrero.
The studio, based by Adam Charlap Hyman and Andre Herrero, has additionally not too long ago accomplished an workplace for MW.S in Decrease Manhattan’s WSA constructing, and a lodge in a former pocketbook manufacturing facility within the Hudson Valley.
The Decrease East Facet is full of boutiques and unbiased companies, together with the HommeGirls retailer by Rafael de Cárdenas, the Vowels showroom by ANY and a La Père retailer by BoND.
The images is by Sean Davidson.
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