Design-build studio Protean Apply and digital camera firm Handbook have collaborated on the model’s first storefront and photograph lab, outfitting a Chinatown store with plywood seating, metallic finishes and baby-pink accents.
Handbook founder Malcolm Dia informed Dezeen that making a downtown gathering spot for the subsequent era of photographers drove the design. It’s a house the place they will “pull up within the morning, seize a digital camera, go reside your life, after which come again, get it developed and hang around”.
“We considered it as making us house base for photographers,” stated Dia. “[There is] a wall of product and methods to encourage your self, methods to work together, after which the opposite half is an space to hang around and chill. It’s form of just like the philosophy of a skate store.”
Based in 2017, Handbook produces a pocket-sized, translucent digital digital camera known as Holo, disposable cameras and movie. It initially operated out of pop-ups earlier than opening its Chinatown retailer this previous month.

The Handbook Picture Lab is the model’s first everlasting brick-and-mortar store and in addition operates as a movie processing lab. It’s positioned alongside Allen Road in a former point-of-sale (POS) provide retailer, with a retail house in the direction of the entrance and a pink curtain that conceals the store’s operations on the again.
The facade is floor-to-ceiling glass, with a translucent polycarbonate higher bulkhead that exposes the 1800s brickwork from storefronts previous, in addition to the store’s identify displayed in simple black font.
Protean Apply co-founder Saji Abu-Gold informed Dezeen that the selection of polycarbonate materials on the facade of the constructing and the inside ceiling was partially knowledgeable by Holo’s colored plastic shell, which exposes its underworkings, such because the digital camera’s battery.

The studio tried to save lots of parts of the unique signage as a substitute of a full substitute. It stripped the overlaying, however maintained the structural skeleton, and infilled it with the polycarbonate sheathing.
It additionally restored a fluorescent mild that was behind the unique bulkhead.
“[When] we began to take off the layers of signage and the enormous neon signal that was above, we realized that the body, whereas a bit uneven, had a very nice structural skeletal form to it beneath all of the layers of vinyl and signage that individuals had put,” stated Abu-Gold.
“We completed set up at evening, and it had this refraction impact that’s much like the flashlight coming by way of the plastic of the Holo digital camera, so it ended up figuring out very well.”

To encourage gathering, the group created a big, multi-level Baltic birch seating unit that takes up a lot of the left aspect of the shop. Prints curated by expertise company Silvertooth Company and a commissioned portray by artist Leon Xu had been organized across the unit for the store’s opening.
Abu-Gold stated the unit was partially knowledgeable by the work of American designers Ward Bennett and Joe D’Urso.
“On the entrance, we met the platform with the lip of the window edge, which is one thing [D’Urso] did usually, after which [we] introduced up the tiers additional all through the shop,” stated Abu-Gold.
The decrease lip was created for guests “to take a seat on the ground comfortably with out it being an precise flooring”, whereas the higher stage “encourages folks to remain awhile”.

Chilly-rolled metal wall panels line the store on both aspect. An outsized, backlit metal pegboard by designer and fabricator Ian Chapin was minimize into one alongside the doorway, which holds product.
In the direction of the again of the shop, a column of customized aluminium shelving shows zines and different merchandise, whereas plywood, pink and metal audio system by Miami studio Lupo dangle within the corners.
A baby-pink curtain traces the again wall past a retail counter, and conceals Handbook’s operations. Guests can drop off movie on the counter, and Handbook couriers it to a family-owned store and longtime accomplice in Flatbush for processing.
Dia stated the store is geared in the direction of folks selecting up a digital camera or movie for the primary time, and that the shop just isn’t attempting to “take any enterprise away” from different long-standing photograph labs within the space akin to Sammy Picture Lab and Elize Digital – the latter not too long ago went viral for its Passport footage.

“An enormous motive why I needed to make the shops was to make it for the youngsters who come down the road and choose up their digital digital camera or roll of movie for the very first time, and we need to be that for them, the subsequent era,” he stated.
Elsewhere in Chinatown, structure studio Spaced Company not too long ago designed a street-level growth to long-standing Chinese language restaurant Wo Hop, whereas a much-contested jail is now underneath development.
Protean Apply operates between Los Angeles, New York Metropolis and London and was based in 2022 by attire and furnishings designer Saji Abu-Gold and photographer Steven Traylor. The studio works throughout residential and retail initiatives, with a give attention to low-emission, native materials sourcing and sustaining current web site circumstances the place doable.
Challenge credit:
Design: Saji Abu-GoldCreative course: ManualConstruction lead: Agim LamajMillwork collaborator: Matthew AvolettaStainless peg wall: Ian ChapinSound system: Lupo
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Olympia Shannon














