Pentagram associate and Dezeen Awards 2025 decide Giorgia Lupi talks to Dezeen about how she makes use of storytelling to uncover the non-public, emotional and cultural layers behind the information.
Lupi, who initially studied structure in Italy, focuses her follow on info and mapping techniques and the way they characterize “complicated narratives inside city and architectural contexts.”
Her work has explored design, information and “what it means to speak,” specialising in story-driven information visualisations.
A typical false impression that Lupi typically grapples with is that information is goal or full.
“It is at all times a fraction of a narrative — filtered, formed and sometimes incomplete,” she stated.
“Understanding the human decisions behind it’s as vital as understanding the numbers themselves.”
Huge numbers and infographics, nonetheless, are overrated in accordance with the designer, who strives to problem typical information visualisation.
“They typically oversimplify complicated topics and really feel extra ornamental than explanatory,” she stated.
With Dezeen Awards judging underway, Lupi is amongst the 60-strong business leaders who’re presently evaluating this yr’s entries.
In line with her human-centric method, Lupi is looking out for work that “resonates on a human degree.”
Learn on for 5 initiatives that finest characterize Lupi’s work:
Expensive Knowledge, Princeton Architectural Press, 2016
“A year-long venture the place I exchanged hand-drawn postcards weekly with designer Stefanie Posavec, every visualising private information from our every day lives. This analogue method emphasised the non-public and human features of knowledge, difficult the notion that information is solely digital or impersonal.
“Expensive Knowledge stays [my] most vital [project], it was a private {and professional} turning level. It modified how I take into consideration design, information, relationships, and what it means to speak.”
Plastic Air, Google Arts & Tradition, 2021
“An interactive expertise that visualises the presence of microplastics within the air round us. The venture educates viewers in regards to the environmental influence of their behaviours by presenting this invisible air pollution in an attractive and visually compelling means.
“The design mirrors the attract of plastic itself – shiny and enticing – prompting reflection on the duality of its attraction and hurt.”
Mindworks: The Science of Pondering, 2021
“An immersive exhibition for the Middle for Determination Analysis in Chicago, designed to have interaction the general public within the mechanisms of their very own minds.
“By reworking behavioural science analysis into interactive installations, guests can expertise and perceive cognitive biases and decision-making processes firsthand. This venture exhibits how design could make complicated scientific ideas accessible and experiential.”
Moleskine Basis – E-book of Life, Moleskine Basis, 2021
“An artist’s ebook created for the Moleskine Basis’s assortment, the place I documented my life by means of data-driven embroidery. Every sew represents a day of my life, with colors denoting important occasions, weaving a tangible narrative of non-public historical past.”
1-374: My Life with Lengthy Covid, The New York Instances, 2023
“A visible narrative revealed in The New York Instances that chronicles my four-year expertise with Lengthy Covid. With the piece, I aimed to make clear the usually invisible struggles of power sickness by visualising the tempo of my every day signs and struggles, and opening it as much as the Lengthy Covid neighborhood by means of a broader information assortment on the finish.
“This venture culminated in a TED discuss titled “What Lengthy Covid Taught Me About Life (and Knowledge),” the place I talked in regards to the information of my restoration, and what the information we select to have a look at can train us.”
Longlists introduced in September
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Dezeen Awards 2025 in partnership with Bentley
Dezeen Awards is the last word accolade for architects and designers throughout the globe. The eighth version of the annual awards programme is in partnership with Bentley as a part of a wider collaboration to encourage, assist and champion design excellence and showcase innovation that creates a greater and extra sustainable world. This ambition enhances Bentley’s structure and design enterprise initiatives, together with the Bentley Dwelling vary of furnishings and actual property initiatives world wide.
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