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IED Florence asks "what does it mean to be a graphic designer in the digital age?"

July 23, 2025
in Architecture
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Promotion: college students from the Istituto Europeo di Design Graphic Design grasp’s programme have created a sequence of 32-page visible essays that purpose to analyze rising developments.

Curated by professor and coordinator Isabella Ahmadzadeh, the Analysis and Development Forecasting report by Istituto Europeo di Design (IED) grasp’s college students was knowledgeable by a sequence of “what if” situations based mostly on rising developments.

“What if an AI-led totalitarian regime banned analogue expertise?” requested the scholars. “What if we had been compelled to reside underwater resulting from local weather catastrophes, or what if our feelings had been now not personal however seen to everybody?”

IED Frieze master's
IED Florence college students created 32-page visible essays to analyze rising developments

Every pupil developed a premise for a graphic story, which was developed right into a 32-page visible essay.

The venture mixed analysis with graphics, with college students experimenting with mixtures of non-public paintings, collages and AI-generated imagery, to visualise speculative futures.

Graphic design essay
The essay is targeted on “what if” situations

“Greater than only a showcase of design expertise, this assortment of visible essays challenges us to rethink the futures we’re heading towards,” stated the college.

“It is a name to mirror on the forces that form our world – and the ability of design to think about what comes subsequent.”

Istituto Europeo di Design master's course
The items had been created by Istituto Europeo di Design grasp’s college students

Primarily based in central Florence, IED affords undergraduate, postgraduate and summer time programs targeted on visible communication, arts, vogue and design.

Its full-time Graphic Design diploma is now accepting submissions forward of the course that begins in November 2025.
“[The course] gives a cross-cutting studying methodology the place idea and technical classes are built-in with sensible workout routines, each individually and as a gaggle, with a spotlight additionally on hands-on venture design workshops,” stated IED Florence.

“Cultural topics will discover totally different areas of sociology, communication ethics, design historical past, communication, in addition to project-specific methods concerned within the graphic design course of.”

Led by Ahmadzadeh, the course relies at IED Florence’s campus in a Twentieth-century constructing through Bufalini, a brief stroll from the cultural coronary heart of town.

The scholars who took half within the venture embody Riya Allen, Nick Arbelaez, Nicole Ferraresi, Catalina Giraldo Sanchez, Zuzanna Górska and Laurent Janssen. Along with Jacopo Koning, Mariam Kvavilashvili, Tung Le, Alex Moreno Del Rio, Lara Pikovnik, Chiara Pucci and Marta Sobrino Cusido.

To study extra in regards to the course, go to the college’s web site.

Partnership content material

This text was written by Dezeen for IED Florence as a part of a partnership. Discover out extra about Dezeen partnership content material right here.

The publish IED Florence asks "what does it imply to be a graphic designer within the digital age?" appeared first on Dezeen.



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